1. Have a profound understanding of the market, not necessarily technology.
2. Build a good “Team”, if you can’t find a partner, either there is some problem with “you” or your idea
3. Don’t start a business plan, get to it.
4. Tell me the problem you can solve, not the solution you have developed.
5. While sharing info on your incubate product, tell people what you do and not how you do it.
6. VC’s will always look at three aspects, Is there a market for the idea?, How much money will this make? and most importantly can this people deliver?
7. People don’t leave companies, they leave managers.
8. Always be stubborn about vision, but flexible about execution.
9. Never make a solution that’s looking for a problem.
10. Pretend to be a user of your product, empathise, empathise and empathise.
11. Users might not always be your customers, meaning people who pay for the product may be different from those who use it.
12. The only question that a Business Model needs to answer is “How will you make money?”
13. Positioning is simple – “Help me store you in my brain”
14. Don’t expect the channel to sell, you as a company need to sell and push it to channel partners for execution.
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